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In a growing digital world, ecommerce sales grew by 14.9% in 2019 and growth projections for 2020 are currently at 18%. In fact, 16% of all retail sales in 2019 were attributed to online spending. Many companies have invested thousands of dollars developing online stores — just to find out that creating a fancy site does not inherently drive business. Businesses continuing to pursue sales growth via historical marketing practices often find those methods obsolete in an increasingly online marketplace. To hit targeted growth — eCommerce sites often require planned digital strategies to catapult a business to succeed in a world of growing online shopping habits.